Senior Analyst Digital Growth and Performance

Buscamos uma pessoa para atuar como Senior Analyst Digital Growth and Performance na MRM Brasil, uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Atuamos a partir do modelo híbrido de agência e consultoria de transformação digital, ajudando a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento.

A MRM Brasil valoriza a criatividade e inovação, algo que é potencializado em um ambiente diverso e inclusivo, por isso damos prioridade na contratação de grupos minoritários, como pessoas com mais de 45 anos, pretas, pardas, indígenas, pessoas da comunidade LGBTQIAP+ e PCDs.

Venha fazer parte de um time Better Together onde sua individualidade é respeitada e valorizada em todos os sentidos!

POSITION DETAILS: This hybrid position supports Chevrolet´s digital performance team, focusing on Adobe Analytics and Test & Learn to drive continuous site optimization. The role is responsible for measuring, analyzing, and interpreting user behavior across GM´s web platforms using advanced tools like Adobe and Medallia. Through data-driven insights and experimentation, the analyst will help enhance customer experience, support business goals, and contribute to site performance improvements.

MAIN RESPONSIBILITIES:

· Lead the analytics workstream for Chevrolet digital performance, acting as the primary point of contact for stakeholders across markets, providing guidance, prioritization, and strategic recommendations grounded in data.

· Measure, analyze, and interpret user behavior across GM web platforms using Adobe Analytics and related Experience Cloud tools, ensuring accuracy, consistency, and actionable insights.

· Develop clear, visually compelling reports and dashboards that simplify complex data and effectively communicate performance, trends, insights, and business implications to senior stakeholders in English and Spanish.

· Drive continuous digital performance optimization through data-driven recommendations, supporting experimentation (A/B tests, XT personalization) and collaborating with the Test & Learn team to identify opportunities that enhance conversion and customer experience.

· Support audience strategy initiatives by leveraging Adobe Audience and first-party data to improve targeting, segmentation, and personalization opportunities across site and media.

· Identify gaps, risks, anomalies, and measurement issues (including media parametrization errors) and proactively alert stakeholders, ensuring data integrity and timely resolution.

· Translate insights into strategic growth opportunities, proposing improvements for site experiences, customer journeys, and funnel optimization aligned with business priorities.

· Collaborate closely with cross-functional teams (Brand, MAS/MSI, agencies, product, media) to ensure alignment on KPIs, measurement frameworks, experimentation roadmaps, and performance expectations.

· Contribute to the team’s development and maturity, sharing knowledge, supporting junior analysts, and elevating the analytics culture by promoting best practices in data governance, storytelling, and experimentation.

· Participate in corporate initiatives and DE&I actions, representing the analytics team with professionalism and supporting a collaborative, inclusive work environment.

REQUIREMENTS:

Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field.

· 3+ years in Data Analysis

· 1+ years in data analysis and Test & Learn or experimentation roles.

· Strong command of Adobe Experience Cloud tools (Analytics, Target, Audience, Launch).

· Proficient in MS Office, debugging tools, and digital communication platforms. Basic Spanish.

COMPETENCES:

· Strong analytical and methodological thinking, with the ability to interpret complex datasets and translate them into clear business insights.

· High attention to detail and commitment to delivering high-quality, accurate work.

· Autonomy to manage tasks independently, with initiative and sound judgment.

Collaboration & Leadership

· Ability to represent the analytics function in cross-functional and stakeholder meetings.

· Strong interpersonal skills, fostering positive relationships across teams and agencies.

· Capacity to mentor and support junior team members, contributing to team development.

Communication & Storytelling

· Assertive, empathetic communication style with excellent storytelling abilities.

· Ability to simplify complex concepts through clear, visual, and intuitive presentations.

Problem-Solving & Adaptability

· Proactive problem-solving skills, with flexibility to adapt in dynamic environments.

· Ability to prioritize effectively and work under pressure when needed.

Market & Technical Understanding

· Knowledge of the digital analytics ecosystem, the automotive industry, and GM’s regional market needs.

· Understanding of Adobe Experience Cloud tools, audience strategy, and digital performance KPIs.

• Atuação hibrida, 2 a 3 vezes/ semana
• Localização: próximo a estação Vila Madalena

Benefícios:

• VA/VR: valor fixo de R$1.012,00 mensais sem desconto em folha
• Assistência médica (100% coberto pela empresa)
• Seguro de vida de até 12 salários
• Day off de aniversário
• Plataforma de desenvolvimento e aprimoramento acadêmico e profissional e parcerias externas para desenvolvimento
• Convênio SESC
• Totalpass

A MRM é uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Sob a liderança de Fábio Souza (CEO), atua a partir do modelo híbrido de agência e consultoria de transformação digital. Fortalecemos o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento. Na sua atuação, encontram-se entregas de branding, campanhas integradas, mídia digital e performance, ad-tech, CRM, programas de fidelidade, transformação e inovação, soluções de Commerce. Está posicionada desde 2017 como Global Digital Agency Leader pelo Gartner e como Best Workplace for Innovators na lista de 2020 da Fast Company. Com centros de excelência em tecnologia espalhados em todo o mundo e parceria com as principais plataformas de Martech (Salesforce, Adobe e Google), tem entre seus clientes no Brasil empresas como General Motors, Mastercard, Bayer, Latam Airlines, Diageo, Leroy Merlin, Banco Pan, Caixa Vida e Previdência entre outros.